Designing with Restraint

When we set out to build the Plink frame, our first question wasn’t what features we could add. It was what features we could leave out.

A modern gadget is usually a hub of utility. It plays music, displays the weather, counts steps, and alerts you of news. But when a device does everything, it ceases to be an object and becomes a viewport into a chaotic web.

The Material Choice

Our shelf frame uses:

• Solid Wood: Turned locally and finished by hand.
• Low Power: A battery that lasts weeks by completely powering down between refreshes.
• Aspect Ratio: A classic aspect ratio where photos fit naturally.

By placing these boundaries, the e-ink frame becomes a piece of furniture rather than a gadget. It respects your room.

Stay tuned as we share updates from our workshop.